National Day of the American Cowboy
Celebration and Promotion Ideas

Sample Radio Scripts

Did you know that Saturday, July 24th marks the 6th annual National Day of the American Cowboy!

Sample Script A
Help preserve America’s cowboy and Western heritage! Celebrate the 6th annual National Day of the American Cowboy! July 24th is the official day set aside by President Obama to honor the heritage of the west and the cowboy values that helped to build our country. Stop by [insert name, address of western store] and help celebrate the cowboy way of life with [sale, special event] and for more information on the National Day of the American Cowboy visit www.cowboyday.com

Sample Script B
Get in touch with your Wild West self and celebrate the 6th annual National Day of the American Cowboy on Saturday, July 24th! Visit [local store name & location] for [special sale, events] to commemorate the history and heritage of the American Cowboy. For more information on the National Day of the American Cowboy, visit www.cowboyday.com

Sample Script C
National Day of the American Cowboy is July 24th. This event celebrates the cowboy way of life and our country’s western heritage. Go to [local store] for [special events] all this week to honor the history of the West and National Day of the American Cowboy. For more information go to www.cowboyday.com

You can contact President Barack Obama at The White House, 1600 Pennsylvania Avenue NW, Washington, DC 20500, or president@whitehouse.gov.

To suggest a state day of observance, write or call your governor.